Weeks 1, 2 HUMAN COMMUNICATION AND THE MASS MEDIA

 

            Introduction to the course and review of course outline

            Understanding human behavior and the transmission of cultural rules; the media of communication; the mass audience; the mass media as a concept; basic characteristic of the mass media; perspectives on the mass media and the production of culture.

            VIDEO: TVTV: The Television Revolution - I (60 m.)  

 

 

***Nielsen Ratings of Most Popular TV Shows

***CCMS - DATABASE FOR COMMUNICATIONS STUDIES

***Is the Medium Really the Message?

***Why Do People Watch Television?

 

 

MEDIA LIBRARY (Please visit these links to familiarize yourself with the resources available to you)

Media OUTSTANDING EXTENSIVE MEDIA STUDIES SITE

CBC Archives

CNN

BBC

 

FILM STUDIES SITE (MAIN GUIDE FOR MOVIES AND CULTURE COURSE - USE FREQUENTLY)

 

Greatest Films Database (1 and on-going)

Advertising

Communication Studies: Cultural Studies  

Gender & Race and Ethnicity in Media

Film (1 and on-going)

Popular Culture (7)

Visual Communications

Digital Media

Political Communication

General Resources

 

Quotes On Communications

Media Watch - 20 years of activism.

The World Press

n o l o g o . o r g

Society for Cinema and Media Studies

American Film Institute

The British Film Institute

Cinema Sites Database

CineMedia Site

 

 

 

 

 

 

Weeks 3, 4 THEORIZING MEDIA AND MEDIA RECEPTION

           

VIDEO: TVTV: The Television Revolution - II (60 m.)

VIDEO: Representations and the Media (Stuart Hall)  (50 m.)

           

WEEK 3

***Benet Davetian: Theories of Technology

***Technological Determinism

***Marxist Media Theory

***McLuhan Reconsidered

 

WEEK 4

***Baudrillard: Reality and Simulations

***Neil Postman's Criticisms of the Television

 

USEFUL SITES

Identity and Media (2)

Media and Reality

Marshall McLuhan: The Global Village

Barthes, "The Photographic Message"

Walter Benjamin

Cultivation Theory

Schema Theory and the Interpretation of TV

Meaning: Constraint and Opportunity

Hypertext

Visual Perception and Categorization

Texts and the Construction of Meaning

Crossing Cultures: Mass Media in Russia

**What are moral panics?

 

 

VISUAL REPRESENTATION

Film Genres (3)

Visual Perception 1

Visual Perception 5

Visual Perception 3

Photography as Interpretation

Film and Meaning

The Female Gaze and The Piano

Sex Roles and Reactions to Films (2)

The Altering Viewpoint in International Film

Hollywood and the Ghetto Movie (4)

Narrative Disclosure in Film (5)

Identification with Characters on Screen (2)

Psychoanalysis, TV and Film

 

 

Weeks 5, 6, 7, 8 MEDIA INTERPRETATION AND EFFECTS

             

            The critique of mass culture; searching for the effects of media; evidence for and against media effects; methodological explanations.

             

VIDEO: Growing Up in a Video World: Media and The Developing Child (24 m.)

           

WEEK 5

***The Grammar of TV and Film (4)

Notes on the Gaze

***Media Stereotyping Site (All aspects)

In Defense of Popular TV

***Media Contribution to Racism and Sexism

 

WEEK 6

***Media Use in Identity Construction

***Role Models in Media

***Who's Violent: the Media or the Viewer?

***Technology and Our Imagination and Fears

Women on Television

Oublier Madonna, Click Here for Britney?

 

WEEK 7, 8

ANALYZING MEDIA

***Arguments Against the Effects Theory

***Active TV Viewer

***Interpreting Children’s Talk About Television

***Content Analysis of Children's Commercials

 

Adolescent Parasocial Interaction

Children’s Understanding of What’s Real on TV

Youth and the Media in Russia

Agora, Composition, Rhetoric and Literacy  

The Psychology of Situation Comedies

Why are soap operas so popular?

The Reconstruction of the American Family in 1950's films (4)

 

 

MAGAZINES

COSMOPOLITAN

SEVENTEEN

HOT-WIRED

VOGUE

 

 

 

Week 9 ADVERTISING AND THE MEDIA

             

VIDEO: Positioning: How Advertisers Shape Perception  (21 m.) 

ASSIGNMENT: Visit 'The Art of Persuasion' CBC radio programme website and listen to at least 4 broadcasts from this great series on how advertising works.

 

***An Overview of Advertising

Veblen: Conspicious Consumption

Advertising as a Behavioral Science

***Greed and Consumer Behavior (READ AS MUCH AS TIME ALLOWS)

***Towards a Critical Theory of Advertising (Skim in preparation for lecture)

***Subliminal Persuasion

***Analysis of Advertisements

Communicating Visually

***You and Me, Babe:  Sex and Advertising

***Children and TV Advertising

***Sex Role Cues in Children's Ads

Magazine Ads for Men's Fragrances

 

Semiotic Analysis of Alcohol Commercials

The Merchants of Cool

***The PEZ Ads (1950-1960's)

Renault Clio Success

Don't Hate Me Because I'm Beautiful

***Shift in Women's Sports Advertising

Gender-Differentiated Production Features

The Positioning of the Viewer and the Product

A Semiotic Analysis of Wallis Ads

Is Democracy at the Heart of IT?

Absolut Vodka Advertisment Archive

 

 

 

 

Week 10, 11 THE PRODUCTION OF NEWS & GLOBAL MEDIA

             

VIDEO: The Psychology of Public Relations (60 m.) 

 

***The Construction of Reality in TV News Programs

***Active TV Viewer

***Processing the News

Texts and the Construction of Meaning

***New News Media

Can Children Deconstruct Television News?

Image and Action: Deconstructing the News

***Moral Tensions Between Islamic and Western States

***Who Owns Global Media?

***Open Democracy Net SURF THE SITE

***Finnish Views of CNN A  GOOD EXAMPLE OF COMPARATIVE ANALYSIS

Educational TV Programme Structure And Style

 

 

 

 

Copyright (C) 1995 by Samuel J. Goldstein
All Rights Reserved
Comments to: goldstein@aerospace.aero.org

 

 

Week 12: CYBERSPACE COMMUNITIES

 

***Essay: Social Hypertext

***Online Hate

***Home Pages and Identity Construction

PEW Survey on the Internet

Is any body out there?

Identity and Deception in the Virtual Community

Using the Internet for Survey Research

Educational TV Programme Structure And Style