Weeks 1, 2 HUMAN COMMUNICATION AND
THE MASS MEDIA
Introduction to the course and review of course outline
Understanding human behavior and the transmission of cultural rules; the media of communication; the mass audience; the mass media as a concept; basic characteristic of the mass media; perspectives on the mass media and the production of culture.
VIDEO: TVTV: The Television Revolution - I (60
m.)
***Nielsen Ratings
of Most Popular TV Shows
***CCMS - DATABASE FOR COMMUNICATIONS STUDIES
***Is the Medium
Really the Message?
***Why Do People
Watch Television?
MEDIA
LIBRARY (Please visit these links to familiarize yourself with the resources
available to you)
Media
OUTSTANDING EXTENSIVE MEDIA STUDIES SITE
FILM STUDIES SITE (MAIN GUIDE FOR MOVIES AND CULTURE COURSE - USE FREQUENTLY)
Greatest Films
Database
Communication
Studies: Cultural Studies
Gender & Race
and Ethnicity in Media
Film
Popular
Culture
Media Watch - 20
years of activism.
NFB - The National
Film Board of Canada
Society for Cinema
and Media Studies
Weeks 3, 4 THEORIZING MEDIA AND MEDIA
RECEPTION
VIDEO: TVTV: The Television
Revolution - II (60 m.)
VIDEO: Representations and the
Media (Stuart Hall) (50 m.)
WEEK 3
***Benet Davetian: Theories
of Technology
WEEK 4
***Baudrillard:
Reality and Simulations
***Neil Postman's
Criticisms of the Television
USEFUL SITES
Marshall McLuhan: The
Global Village
Barthes,
"The Photographic Message"
Schema Theory
and the Interpretation of TV
Meaning:
Constraint and Opportunity
From Internet
to Gutenberg: Umberto Eco
Visual
Perception and Categorization
Texts and the
Construction of Meaning
Crossing Cultures:
Mass Media in Russia
Critical
Approaches to Culture, Communication and Hypertext
VISUAL REPRESENTATION
Film Genres
Sex
Roles and Reactions to Films
The Altering
Viewpoint in International Film
Hollywood
and the Ghetto Movie
Narrative Disclosure
in Film
Identification with
Characters on Screen
Weeks 5, 6, 7, 8 MEDIA INTERPRETATION
AND EFFECTS
The
critique of mass culture; searching for the effects of media; evidence for and
against media effects; methodological explanations.
VIDEO: Growing Up in a Video
World: Media and The Developing Child (24 m.)
WEEK 5
***The Grammar of
TV and Film
***Media
Stereotyping Site (All aspects)
***Media
Contribution to Racism and Sexism
WEEK 6
***Media Use in Identity
Construction
***Who's Violent: the
Media or the Viewer?
***Technology and Our
Imagination and Fears
Youth and
Identification with the Underworld
Oublier
Madonna, Click Here for Britney?
The
Madonna Syndrome in Popular Culture
WEEK 7, 8
ANALYZING MEDIA
***Some Research
Methods in the Study of TV
***Arguments
Against the Effects Theory
***What Makes
Viewers Diverge in the Understanding of a Show
***Interpreting
Children’s Talk About Television
***Content Analysis of
Children's Commercials
***Sitcom:
What It Is, How It Works
Adolescent
Parasocial Interaction
Children’s
Understanding of What’s Real on TV
Agora,
Composition, Rhetoric and Literacy
The
Psychology of Situation Comedies
Why are soap operas so
popular?
The Reconstruction of
the American Family in 1950's films
MAGAZINES
Week 9 ADVERTISING AND THE MEDIA
VIDEO: Positioning: How Advertisers
Shape Perception (21 m.)
Veblen:
Conspicious Consumption
Advertising
as a Behavioral Science
***You Can Buy Happiness
(SURF)
***Greed
and Consumer Behavior (READ AS MUCH AS TIME ALLOWS)
***Towards a Critical
Theory of Advertising (Skim in preparation for lecture)
Semiotic
Analysis of Advertisements
***You
and Me, Babe: Sex and Advertising
***Children and TV
Advertising
***Sex Role Cues in
Children's Ads
Magazine Ads for Men's
Fragrances
Semiotic Analysis of
Alcohol Commercials
Don't Hate Me Because
I'm Beautiful
***Shift in
Women's Sports Advertising
Gender-Differentiated
Production Features
The Positioning of the
Viewer and the Product
A Semiotic Analysis of
Wallis Ads
Is
Democracy at the Heart of IT?
Absolut Vodka
Advertisment Archive
Week 10, 11 THE PRODUCTION OF NEWS
& GLOBAL MEDIA
VIDEO: The Psychology of Public Relations (60 m.)
***The Construction
of Reality in TV News Programs
Texts and the
Construction of Meaning
Can Children
Deconstruct Television News?
Image
and Action: Deconstructing the News
***Moral
Tensions Between Islamic and Western States
***Open
Democracy Net SURF THE SITE
***Finnish
Views of CNN A GOOD EXAMPLE OF
COMPARATIVE ANALYSIS
Educational TV
Programme Structure And Style
Week 12: CYBERSPACE COMMUNITIES
***The Internet as Mass
Medium
***Making Friends in
Cyberspace
***Online
Hate
***Home Pages
and Identity Construction
Identity
and Deception in the Virtual Community
Using the Internet for Survey
Research
Educational TV
Programme Structure And Style